Tuesday, March 15, 2016

Tracking Voter Activity

We are excited to announce a new feature in OpaVote to help managers understand what their voters are doing!
One of the hardest parts of running an election is getting voters to vote.  For many OpaVote elections, voter turnout is only 10-25%.  If you want to improve that turnout it is helpful to know what your voters are doing.

OpaVote is now tracking two new statistics of voters: (1) whether they opened the voting email, and (2) whether they visited the voting page.  We track these in a couple different ways: